Royal Salute collaborates with TARGET and Chinese Olympic triathlon rider Alex Hua to explore a new perspective at Royal Salute's luxury pop-up store.
【BORN TO BE NOBLE】
STILL A DEEP FAITH BEHIND THE HALO
Royal Salute originated from the firing of a 21-gun salute by the British Royal Navy, which opened an elegant chapter 69 years ago with the blending of a noble heritage.
Royal Salute was born to honor the crowning of kings, and Alex Hua was born under a halo.
This commonality is particularly important in the history of Royal Salute. The adherence to the classics and the treasure of talent have allowed Royal Salute to blend elegant aesthetics with exquisite skills, maintain a smooth taste and consistent quality.
【KEEP THE GLORY】
ALWAYS WITH THE AMBITION TO KEEP MOVING UP
Many whiskies stop at 21 years aged, but "21" is only a starting point for Royal Salute, the original whisky for Royal Salute blending is aged at least 21 years.
Similarly, Alex Hua, who does not stop at the finish line, continues to surpass himself after achieving great glory. In the Rio Olympic Games, Alex shone with his warhorse Tang. In the end, Alex and Tang won the eighth place in the equestrian eventing individual competition, which became the best result achieved by Chinese athletes in the Olympic equestrian events so far. But he never stops to keep surpassing himself and meeting the challenges.
【STAND AT THE TOP】
NEVER LOST THE COURAGE TO BREAK THROUGH
Even though Royal Salute has already made rich achievements, it is still seeking new possibilities. Royal Salute in partnership with British designer Richard Quinn, brought a new sensory experience of art by colliding tradition with pioneer and heritage with fantasy.
Whether it is polo or equestrian, as a practitioner of horse culture, Alex Hua does not just consider equestrian as a sport, but a lifestyle he loves deeply. He is committed to integrating and deepening the spiritual core of this historic sport.
Like Royal Salute does not stop at the peak, not forgetting where you start is the only way to get to the top.
